Free File Downloads

Welcome to the free download page.

You are currently eligible for the Goal Crusher Pro Transcripts download.

If you are interested in a full suite of this package, complete with accompanying video and audio,  and/or resale rights for Goal Crusher Pro, please visit the following page.

Please copy and paste the following link in the address bar of your browser. It is unique to you and valid for 1 day only.

Thanks for considering Diverse Elements!

Wade In The Water

Amid the mostly rosy reports of employment numbers since the recovery of the 2008 economy crash, are
persistent reports of people experiencing sudden job loss due to mergers, closures and disasters.
In my opinion, more coverage is also needed for complications the (newly) unemployed face in adjusting
to circumstances.

One of the latest examples involves identity theft wrecking credit histories of job seekers.
As if age wasn't enough of a hurdle...

I'd been thinking about this question for some time. What finally made me write about it was a news
report of restaurants in the Boston area suddenly closing after long and illustrious histories,
and staff with 30 and 40 year careers notified their careers ended in a week.

Then the threatened government shutdown of December 2018/January 2019 happened.

As I listened to the hardship stories and assessments of collateral damage, short and long term economic
impact (including probable recession), difficulties in securing a job after my own long term
professional career (23 years) came to end, surfaced once more from the shallows of consciousness.

About a year into my new life early in 2006, an interview I obtained through a recruitment agency seemed
promising until I was asked if I would give up my current private business (an aspect of my background I
thought might be a plus; demonstrating "entrepreneurial spirit" and the like, as has appeared in a large
number of job descriptions after all).

"No" I replied firmly.

The recruiter later ruefully told me I was not hired. He said it was because of my response to give up
my business.

This was perceived as a refusal to give 100% to the job.

I won't go into my contributions and acknowledgements during my career...let's put it this way:
it had taken almost all of those 23 years to get from a "2" rating to a "1". But I made it. Twice. I'd
say that's a testament to commitment. (I got rated a "high 2" once...)

An almost mythical amount of will is needed to forge a path in the face of the many onslaughts, expected
and unexpected, that "keep on giving" regardless of passage of time. I still remember the contempt on the faces
of those administering a food stamp program I once was on while unemployed.

Even the concept of "job shaming" has entered (or perhaps finally recognized within) social consciousness.

Stories of replacement jobs not replacing lost income are all too common.

I realize there are cases where non-competitive agreements are necessary for employment depending
on industry, but in general, if one is prevented from personal development they alone must bear the

Quote from the Declaration of Independence:

"We hold these Truths to be self-evident, that all [...]are created
equal, that they are endowed by their Creator with certain unalienable Rights,
that among these are Life, Liberty and the Pursuit of Happiness -[...]"

If some are allowed to "pursue happiness" for greater profit, others should be allowed to "pursue happiness" for
greater security.

The Site (Road) Not Taken

For many years I've strongly advocated for having as much control over your website as possible, as evidenced by
several posts in this blog. This perception has grown for the "committed technical novice" with many of the DIY products that have come along since I wrote "What A Website Can Do" in 2010.

But there are still limitations with website builders, not the least of which is the charge for the most basic
requirement, using your own domain; typically about as much as it costs for a hosting package complete with gigs of disk space.

However, let me say at the outset that I'm not as partisan against website builders as I was. They serve a purpose
of getting a presence on the net quickly, and some have a nice selection of templates.

But for a truly scalable and flexible long term solution, to name just a few advantages, there are better platforms.

As usual, knowledge pays.

I was recently contacted by a past client seeking help with their website, currently written in php. My first
contract with them, I implemented a WordPress site, upgrading from a website builder that allowed just 5 pages, addressing one problem of crowded content. A support plan was not negotiated. The WordPress site stayed up for a
while, then I noticed one day that it had switched to a website builder platform.

I don't know why it was decided to go back to a closed platform; I can only assume the WordPress admin dashboard
might have been intimidating (a situation that appears to be common among those who have yet to be convinced otherwise), or were overwhelmed by the nearly daily plugin update emailed notifications (updates which can be managed by -- say it with me -- a plugin).

Some years passed, during which I de-emphasized work for clients who decided to abandon provided solutions, feeling
it might create a negative perception.

Such was the case of the client I mentioned who now needed help updating content. As I said, when I'd last visited
their site it was using a website builder; now it was written in php (a scripting language that can generate html).
(When I learned this my first thought was '...but - but so is WordPress...?')

I agreed to provide an analysis which revealed a few things that went beyond their scope.

For example, I found pages where a tagline was rife with misspellings. I found text obscured by an image.

The template I use for detailing specs and tasks has space to show business rationale/advantages. I think it's important to be as explicit as possible in the hope that what is quoted is agreed to be fair and accurate. At least it helps.

That being said, ultimately the client determines what services they'll receive and the provider must decide if they are the right one to do so. It's not as if disclaimers can appear in mid-air like a holograph when work they may be credited with is viewed by the general public. Cost can be a primary driver, and it is up to all parties concerned what that cost, immediate and future, will be.