Even though this blog is titled "Diverse Elements", one pervasive theme is sustaining and growing a business through the experience of a newly-minted entrepreneur. That term 'entrepreneur' has gained a lot of currency and more will be said about that in another post.
I decided to go into internet marketing because it's not bound by arbitrary criteria. The opportunities are varied, expanding, and especially exciting are the dynamics it provides for small business.
This awareness grew with the other increasing significance of small business being the backbone of the economy. I'd heard that for a long time but now I was really listening. My life in information technology following directions by others had changed.
It is certainly clear to me by now that risk is unavoidable, and the biggest risk could be not taking any. A proactive approach is to learn how to manage it.Continue reading