What About Us

Worlds_Within_WorldsEven though this blog is titled "Diverse Elements", one pervasive theme is sustaining and growing a business through the experience of a newly-minted entrepreneur. That term 'entrepreneur' has gained a lot of currency and more will be said about that in another post.

I decided to go into internet marketing because it's not bound by arbitrary criteria. The opportunities are varied, expanding, and especially exciting are the dynamics it provides for small business.

This awareness grew with the other increasing significance of small business being the backbone of the economy. I'd heard that for a long time but now I was really listening. My life in information technology following directions by others had changed.

It is certainly clear to me by now that risk is unavoidable, and the biggest risk could be not taking any. A proactive approach is to learn how to manage it.Continue reading

Supporting Visionary Goals

People who have been business owners for some time have definitive opinions on what it takes to run a business. This seems like an obviously self-evident statement but it's interesting to hear how they cope with competing philosophies.

A recent discussion with one experienced business owner involved accruing vast amounts of information available today vs taking action, and focusing on one objective vs tackling many concurrently.Continue reading

How Many Ways

Some succeed with a single-minded focus, undeterred toward a single objective.

Indeed, if you feel "scattered" some experts say, choose one path and stick to it. This has merit. There's undoubtedly evidence to support it. But there's sufficient evidence, particularly in this globalized world, of a need for a backup plan: the more, the better. (At the risk of sounding like "Morpheus" from the "Matrix") many paths can lead to the one.Continue reading