Content Samurai Is A Beaut

If you got here from the video version of this blog post, click here to learn how Content Samurai is used!

To see a video of this blog post, click here!

I created a tutorial series on Basic WordPress Administration.

Partly to try and reduce what I interpreted as reluctance or hesitation by 99% of clients that I set up WordPress sites for.

They ranged from small businesses selling products and services to a non profit trade organization.

Training is always included in the core set of deliverables and I finally had the inspiration to produce multi-purpose videos: ensuring this was applicable to anyone who would want to update their own  content.

So far, video editors that I'm aware of that handle MP4 format require a significant capital investment.

Thus I discovered, over the course of several dozen takes that the "pause" feature while recording, is my friend.

I also learned one basic lesson of the cutting feature: leave a bit longer duration after a mistake so that cutting the frame can be more accurate. There's a better chance of getting a smoother timing before and after the unwanted segment.

To add to the challenges, when I began the tutorial I had two monitors, one of which admittedly had served well for more than 10 years.

I was able to see notes from the slides on one while the other captured video.  As things will, halfway through the video (take 55), the older monitor decided its time had come at last. So I had to read the script from another device.

I finished the series a little wiser. And not much more hoarse.

Now, I've discovered a way to create videos a lot faster and easier!

 

 

It's a product called Content Samurai, brought to you by the makers of Market Samurai
[google it, if you like].

Can you imagine a video created simply by pasting text into the application, and having it build the sequence of images and text overlay automatically, with the option to insert your own images, clips and audio?

I think it's a handy addition to your video production tool set. Just as the ability is useful (some
even might even say necessary) to reboot/log out, launch applications, and have backups
using multiple methods, being able to quickly and easily produce video content complements all
other means of boosting internet presence and ranking.

There's a 7 day free trial available, and when you break down the daily cost compared to potential
return, I think you'll find it can pay for itself!

[It's very easy to cancel the subscription online and the honorable Nobel Samurai support is very responsive!]

Try it! 

 

[Note: I am an affiliate for Content Samurai and will receive compensation for subscriptions]

Penguins, Pandas, and Bears, Oh My!

When I tell people about what Diverse Elements does, many anticipate that I'll say "SEO"  quicker than a politican's flip flop.

For those who may still be uninitiated, Search Engine Optimization
ultimately means getting and staying at or near the top of search results,
and/or at least staying on page 1 for search engines when anyone looks for
something in particular using natural language terms (organic search).

In addition to those coveted positions, I'll wager SEO expert seekers
at least imagine some high-tech wizardry must be involved.

By now, even those who aren't "technology-immersed" have likely heard of
Google's "Panda update", designed to counter methods of gaming the system
such as using sites solely as a means of increasing rankings of other sites,
keyword stuffing, and poor quality content/links. All evaluated by the accumulated knowledge of the search algorithm in this update, which can carry legitimate sites in its wake.

More recently (2012) the rankings of many sites were further impacted by
Google's "Penguin update" which focused on the quality of backlinks (links on
other sites referring back to the target site), and the age of a site as well as
its "evergreen content." There is even a reported "over-optimization penalty"
being levied.

As Jim Cockrum , a noted internet marketer recently observed:

"You can hire the best of the best SEO experts on the planet, pay them to do their chants and work their magic, and wake up one day on page 39 of [Google] just like the guy that deserves to be there...because his content sucks and you tried  to "fool" [Google]...both offenses get you slapped."

On the flip side, these changes have given rise to a phenomena known as
"negative SEO" where rankings for sites may be intentionally reduced by their
competitors employing the deceptive strategies.

Fundamental legitimate practices can be applied to raise the odds of remaining
among the early SERP results: reasonable use of keywords (in order to clearly
express ideas, not to exploit favor by search engines); creative domain names and
titles; links from/to authority sites that have not been added abnormally fast,
to name a few. Visiting other blogs, forums and answer boards, contributing
and demonstrating knowledge and the like is a part of the recipe as well.

The boom in social media can also have such an effect but not the way you might
have thought. In fact there's ample evidence that social networking is
influencing search engine results greater than traditional SEO.

Quote from Neil Patel/Quicksprout.com on the influence of Twitter on Bing:

"[...] while the ability to search for tweets via Bing may not send much traffic to your social networking profile, there’s evidence that tweets or retweets of links by legitimate users on Twitter can lead to a bump in traditional SEO rankings as well.

Jennifer Lopez (author of article in Daily SEOMoz) did a case study showing that after a tweet introducing her Beginners’ Guide to SEO was retweeted by Smashing Magazine, she noticed an immediate impact in terms of both traffic and rankings for a previously un-tracked keyword."

However, social networking can involve an investment of time that business owners may not have. More about that in another post.

One thing is certain: authors of tricky (or worse) methods have just as many and more dedicated and bright individuals constantly inventing countermeasures. Another is that web search is evolving and no single strategy is a panacea.

So, does Diverse Elements "do SEO?" Most definitely. Organic search will continue
in some form and should be taken into account. But the primary objective should
not be to remain indefinitely on page 1; it should be to build a loyal following
that will refer others, just as in the brick and mortar world. The search engines
will reward accordingly.

Yes, being discovered is great. Being able to relate is greater.