I've heard and read some fairly awesome stories lately about "Triumph over seemingly "Insurmountable Odds" [tm], by people who had no fame or influence. One became the author of the best-seller "Dances With Wolves" which also propelled the careers of several others. The author's story was as compelling as the movie.

He was homeless for a year and unemployed, then got a job washing dishes while shopping the book around. The book was repeatedly rejected, and when a publisher was finally found, the book was marketed as a romance novel; a vision the author did not share. The back story of trying to make the movie could be a movie itself.

The other story was of a shoemaker who had a shop in the ground floor at 1 World Trade Center on 9/11. He came back from the loss of his business and being 400K in debt, in part by temporarily taking on a dishwashing job. Got to love that dishwashing.

In October I saw a documentary called "Sing Your Song" which coincided with the publication of Harry Belafonte's autobiography "My Song". Of the many powerful statements in that documentary, his closing comment of envisioning a life of luxury and ease after his many hardworking years that changed because "there is too much that has to be done" struck particularly close. Not because I had a similar vision, but because of the same conclusion.

There is much to cope with in life, not the least or easiest is the realization that the simplistic reasoning of hard work alone may not accomplish our goals. Or that the path to success is not necessarily a linear one.

I am now also a tutor for the Bell Foundation. In a sense it aligns with my plans. I will give my message of entrepreneurship to the youth.

Perhaps they will listen.

Personal Branding Now

Not that I've neglected it but lately I've been giving a lot more thought to
personal branding where the Internet is involved.

We're in a brand new age. Impressions can be formed or associations drawn just by implication. In some cases a subliminal connection might be made
where there is none.

So, what happened that finally made me seize the moment and purchase my name as a domain?  Aside from recommendations by various renowned Internet marketers, this initial step toward personal branding might have gained incentive when I searched my name and came up with an excerpt that read "scammer alert: Guillermo, Brandon" fairly early in the search results.

(It was a site referring to someone named "Guillermo" who lives/lived in "Brandon, Canada").

Or it could have been the reaction to results including sites marketing various movies of the erotic variety, listing "...Brandon, Guillermo,..." among the cast members (notice the commas...please).

The thing is, who would you complain to and what could you legitimately claim?
After all, there's no proof of malicious intent, it's just a series of coincidences. That's all.

The only way I could see to counterbalance this seeming conspiracy of fate is by
authoring my own profile and occupying the top rankings for my name as much as possible. As an online marketing consultant, if I did nothing, that would certainly not be a career enhancement.

There is another reason to want a personal brand: to be sure there's no confusion with others. Identical names are a reality that has only magnified with the growth of the Internet.

I believe personal branding will become a widespread choice. Even the famous are doing it. There's more on this subject at

It's about taking control.

Hootsuite Gets It

An earlier post in this blog ("What a Website Can Do")  focused on several issues.

It expressed the necessity of businesses having their own website, particularly for
greater control of their brand. If a business concedes its internet presence to other sites, it might not be truly represented or favorably distinguished from the competition. It might even imply the wrong message.

It also dealt with one of the most critical areas in managing the image of your business: handling negative feedback or a negative review.

And if we thought there wasn't enough opportunity to confront this dilemma, we are
now reassured with the arrival of social media!

It's no longer just a matter of browsing to page 3 of a search result and stumbling across a listing in a directory; suggestions, "retweets", and "hash tag" topics are a few additional examples of the ways a business image is presented.

When you have a lot of separate things to monitor it only makes sense to group
them together somehow, if at all possible. For social networks like Twitter, a
twitter client or twitter app relieves the hassle of remembering logon credentials
and posting to every account. It is very likely that we have several accounts/belong
to several social networks.

So how can we juggle all of these connections?

Hootsuite is the answer. Hootsuite lets you engage up to 5 communities with the free plan and unlimited networks with the paid plans.

It simplifies including links with your posts and gives you more
precision in measuring the results of your communication, just one of a suite of
analytic tools.

The basic Hootsuite configuration gives you:

  • Account Ownership for up to 5 social network profiles 
  • Ability to schedule tweets and status updates
  • Ability to auto-update from 2 RSS or Atom feeds
  • 30 days of link click-through statistics reporting
  • link click-through analytics (including 30 day historical data)

Among many other features with the Hootsuite Pro package you can own
unlimited social network profiles:

  • Unlimited social profiles
  • Auto-update from unlimited RSS/Atom feeds
  • Maintain an unlimited historical
  • Archive of link click-through statistics
  • Integration of Google Analytics
  • Integration of Facebook Insights


Hootsuite also has an Enterprise plan.

The Hootsuite mobile version is compatible with iPhone/iPad, Blackberry
and Android.

So, stop working harder at keeping up with your social communities! You have
many things to do; let Hootsuite help you to do them more efficiently.
And you know what efficiency can mean. Get the full story at Hootsuite.

Hootsuite See Whats Working With Real-Tine Click Stats .Try Free Now

[Note: I am an affiliate and will be compensated for referrals that purchase a plan]

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