Some succeed with a single-minded focus, undeterred toward a single objective.
Indeed, if you feel "scattered" some experts say, choose one path and stick to it. This has merit. There's undoubtedly evidence to support it. But there's sufficient evidence, particularly in this globalized world, of a need for a backup plan: the more, the better. (At the risk of sounding like "Morpheus" from the "Matrix") many paths can lead to the one.
Investing most of one's energy and hedging all bets on one pursuit makes one vulnerable to measures beyond their control; shipwrecked by the storm of Change.
It is now generally accepted wisdom that we will have more than one career in our lifetime, and very possibly divergent careers. ("Possibly" has become "probably" as of 2008). Investors tell us it's wise to have diverse financial portfolios.
And of course multi-tasking is ever present, alternately commended (in job performance reviews) and condemned (while driving, for example). Information for enhancing our lives from recipes to exercise tips to...you name it...is abundant. We're already utilizing diverse elements.
So the next question to me becomes priority: where to parcel the most effort and how wide does it need to be spread? Of the many things that can be done, what will yield the greatest return?
Things that save time in market research are part of the criteria.
For example, one part of my strategy involves eBay. There are good tools available in eBay but there are also tools that enhance information obtained from eBay, presenting it faster and more efficiently (i.e. you don't need to interpret the data for repetitive ordinary tasks, such as viewing what items are most watched for a certain category or selecting the best keywords to use in auctions). Hot Item Finder is excellent software for this purpose. See more at http://newcenturywork.com/Refs/HIF2.htm
Entwined in the question of choosing an opportunity is risk: how can the quality of information and/or one product (or more) benefit? Is there any quality? One source I'm using for guidance around my eBay strategy (the word strategy is intentional because it is part of a bigger plan, not the end solution) is Jim Cockrum, author of the best selling eBook "The Silent Sales Machine" and one of the most trusted internet marketers as voted on http://www.IMreportCard.com. (NB: Oct 2009 I became a member of IMReportCard.com) I feel My Silent Team membership is one of the best deals out there.
Begin connecting with solutions by people doing them.
I am an affiliate for My Silent Team, but I'm also a client.
And not least taken into consideration, how much benefit and value is delivered to others? I recently attended a "Learn to Start Your Business" seminar sponsored by Robert Kiyosaki, the entrepreneur and author of "Rich Dad/Poor Dad", and various other books. One of the messages was "Don't chase the money, chase the plan".
What has been helpful to me is project planning: clearly stating measurable goals with timelines. These are just a few of the areas that I'm constantly researching. They've arisen in internet marketing, real estate investing, and entrepreneurship in general.
I'll be posting my findings and my take on those findings, as well as all I've experienced to date in my new entrepreneurial life. Sometimes it will be product reviews, sometimes opinions on strategies, sometimes looking at trends. It will be a process of discovery of diverse elements for creativity, problem-solving and flexibility for change.
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