[ Continued from "plr yours mine and ours" ]
You need to know if any of the PLR (private label rights) products you buy are still supported or (in the case of content) current. For products and certain services I recommend using your favorite search engine to see if any PLR you are considering is already offered for free, such as, say, a graphics tool tutorial.
If you are not comfortable with writing your own copy, you may want to contract the services of a professional copywriter, or track down instruction on the web, books, etc. I would advise at least a review of the copy to see how it flows. Sometimes, several different styles or openings are provided in the copy allowing you to select the presentation.
There's the "tell 'em (what you're going to say), tell 'em (say it), tell 'em (recap what you said)" maxim, and then there's sounding like a raving lunatic. I try for the former.
You would also be well-advised to review the copy for spelling and grammatical errors. Regional colloquialisms, phrases and the like can sometimes make...interesting reading.
My style of paragraphs are a maximum of 5 sentences; average of 3. Make sure to get to the point!
Next, how to treat the product claims relative to you.
Are some things easier to re-brand than others? So far the PLR products I've bought have been information products ranging from software tools to "how to buy hybrid cars", to playing musical instruments. If I were selling jam, chances are -- assuming it passed food purity standards -- I'd just need to put a label on the jar and shelve it. (I'm probably over-simplifying this, not having been in this business.)
In contrast, here again, digital products are another matter. In my opinion/experience, software tool documentation for example has been anywhere from "cursory" to fairly comprehensive.
I also think the existing claims for a new product (i.e. "new" to you) ought to be revised by the PLR owner (i.e. you).
Satisfaction is directly related to the expectation level set and fulfilled. If anything is to be exceeded, it should be expectations.
Obviously unsubstantiated testimonials and earnings claims are likely to compromise your reputation, but so can those about product quality (in effect the copy represents you as a sort of "one person testimonial").
My current philosophy is one associate value of all of these products is the education they provide of what should/could be done.
What's more, if you pick the right vendor you may find out more "tangentially" about online resources and ways to use them than sifting through results you searched for yourself.
So count on a few extra expenses to market that PLR product as recommended. They may be incidental depending on where they're purchased (domain name, hosting, any other expertise needed for skills you decide not to wrestle).
[Steps on to soapbox]
Now, last but not least (in this treatise anyway), is the subject of those who don't abide by the (spirit of or explicit) PLR terms, e.g. drastically undersell the product.
Yes dear friends, we have to take into account the gentle souls who want sales beyond any other consideration. I'm well aware of free enterprise and competition but, especially after 2008/2009 (if not the early nineties...and eighties...), the lesson that a spirit of fair play is the only thing that will make this economic engine run should be clear.
[steps off soapbox]
So in a nutshell here's my take-away from this experience:
- Best to have the graphics/copywriting/software skills or be prepared to hire
- Best to have between $50 - $100 for additional promotional budget
- Best to have a plan in advance for affiliate program
- Best to be able to decide to buy the new PLR and have time scheduled in advance for rebranding and early roll-out.
These are "best case scenarios", as I perceive them at this point.
Of course, I'm more than willing to hear other perspectives 🙂