PLR Yours Mine And Ours

It's been so long since my last entry, I hope I haven't broken the cardinal rule of inconsistent posting (particularly this being the early stages of this blog), but...

How, I said to myself (knowing I have a somewhat sympathetic ear), am I going to make the subject of PLR engaging? Humorous? Sexy?

PLR stands for private label rights. (OK, "sexy" part covered). *Ahem*

PLR is a means of selling a product or service under the brand of the retailer. One example is the "store brand" orange juice or butter or detergent actually made by another manufacturer.

Another example is a financing company that partners with other types under a PLR agreement, resulting in expanded and varied service offerings.

This enhances the relationship with existing clients and broadens the range of businesses helped, which may lead to more referrals. IFG has recently arranged such partnerships.

Then there are different types of PLR agreements.

Some may have restrictions on the types of sales, like product A cannot be sold below a minimum price. Others have limitations on what can be changed. PLR is not an automatic copyright grant.

Some may allow the sale of resale rights, meaning the buyer has private use of the product and can resell it to another for private use only.

Master resell rights allow sale of the right to sell rights to resell. I sell it to you, you sell to another who can resell it, etc.

There is PLR for digital information products as well.

Be prepared: a PLR product requires some work to (re)brand. It's not just a matter of stamping your name or company name on it and sticking a "for sale" sign on top. Once you know some of the technical tools and areas that need change, and get some practice changing the copy, it becomes a lot easier.

In the case of a PLR software product, you need to be sure all parts of an application are accessible. The source code ought to be modifiable and the program able to recompile easily. If no one is able to give that assurance, well, buyer beware.

Generally, in my experience at least, the audio/video format of instructional products is reliable. The presenters may not always be 100% polished and (as we in IT are only too familiar) demos don't always run 100% smoothly, but if they hold your interest and can quickly resolve the issue(s) (creativity is a plus) then you know you're working with substance.

[Continued in PLR The Sequel.]

Posted in Business and Marketing.


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  2. @marketing forums re: website created/outsourced
    Thanks. The credit for the theme is shown at the bottom of the page. I can’t take any for creating nor outsourcing.
    But I did search/select it 😉

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